SAB Leaders is an internal magazine for the employees of the South African Breweries. It has a positive tone, encouraging brand ambassadors and celebrating achievements both from within the business and in the marketplace at large. The readership is predominantly male, with a mix of age and geography, with a large portion of readers being in skilled, administrative positions and shop-floor managers. LSM 4 and up.

Website: Back issues are archived in flipbook and downloadable PDF + a digital postcard is sent out for each new issue.

Communications strategy | Magazines | Internal communications | eNewsletter