In the late 1990s Ackermans asked New Media to produce a magazine for its Club customers. More than 16 years later there’s a full family of content channels alongside, but the focus remains the same: valuable advice and me-time content that builds rewarding relationships between customers and this trusted brand.

"Everything’s tailored to its channel: the magazine is a leisurely read full of parenting and fashion tips, newsletters and videos are advice-driven, the blog gets practical about life challenges, and social media fosters a community."

Communications strategy | Magazines | Internal communications| Video | Events | eNewsletters