In 2011, we pitched for the relaunch of the Vodacom customer magazine. Our stance was that it wasn’t doing justice to the brand’s positioning or adding value by educating customers on how to ‘get more’ and ‘do more’. We won.
This evolved into Vodacom now!, an online platform aimed at changing customers’ lives with advice on how to get the most benefit from the service provider and education on how technology can help them.
Our portfolio now includes products for internal, consumer and B2B audiences – on all channels, and across Africa, as well as the All Out Rugby, which aims to build an owned audience for Vodacom using quality content and functionality like live match stats and being able to rate the players each weekend, allowing for comprehensive user data collection.