Quench slakes ABI customers’ thirst

Media | SAB

Quench is a communications vehicle for Amalgamated Beverage Industries (ABI), a division of South African Breweries – one the largest distributors and producers of The Coca-Cola Company brands in the southern hemisphere. ABI was looking to provide its customers with an inspiring, leadership-orientated read to update them on developments within the company and wider beverage industry. Based on the specific skill set we can provide to service ABI’s niche market, the company selected New Media as its partner in this venture.

Our powerhouse team produces some of the country’s leading lifestyle titles (Taste, VISI and Eat Out) and develops multiplatform communications for blue-chip brands, including Mediclinic, First National Bank and Vodacom. We have more than 16 years of experience in producing this type of content.

New Media MD Bridget McCarney said our custom publishing division prides itself in not seeing custom publishing as the ‘ugly stepsister’ of the consumer- publishing sector. ‘Even though there are parameters in which the editorial team has to work in the process of developing custom magazines such as Quench, it should be as informative and professional as any high-quality business publication.’

Bridget said New Media’s magic lies in ensuring both client and readers are satisfied with the final product. We believe carefully crafted, relevant and compelling content is the key to success regardless of the platform, which is why we’ve enjoyed such success with our custom titles

Our custom publishing division regularly garners both local and international awards. In 2013 we walked away with multiple awards at the PICAs, the SA magazine industry’s highest accolades. On the global front we received two awards at the Pearl Awards in New York, under the auspices of the Custom Content Council, the leading professional organisation for branded content and content marketing in North America.

ABI commercial director Velaphi Ratshefola said New Media’s track record in custom titles across a wide range of industries made us the perfect partner. Quench’s title is literal in the sense that ABI’s aim is to satisfy readers’ thirst for insights into the industry, Velaphi added. The magazine will entertain them with features written in a friendly, conversational tone while leading the way in business-to-business engagement, by providing solutions to the challenges they face.