New Media Publishing bags four prizes at the Pearl Awards in New York

Company News | FNB | Woolworths TASTE

New Media Publishing, South Africa’s leading content marketer, has again had its world-class status affirmed, taking home four honours at the prestigious Pearl Awards in New York.

The Pearls celebrate the best in content marketing as judged by the Custom Content Council, the leading professional organisation for branded content and content marketing in North America. We’ve been providing custom publishing and internal communications services to a range of blue-chip clients for the past 16 years, which has contributed to our position as South Africa’s leading multi-platform content marketing agency.

We won gold and bronze for Siyasiza magazine, which we produce on behalf of FNB, and a bronze for Woolworths TASTE magazine. These accolades come off the back of three golds at the New Generation Social Media and Digital Awards.

Siyasiza beat off major competitors such as Qatar Airways and Qantas Airlines’ in-flight magazines to take gold in the ‘Best Feature Article/Package category,’ and bronze in the ‘Best Use of Typography,’ ‘Best launch or Relaunch,’ categories.

Rounding out our haul was a bronze for TASTE in the ‘Best Cover – Business to Consumer’ category.

The 2014 awards featured nearly 500 entries from a record 65 global companies. Entrants included content agencies, top-tier publishers and brands highlighting luxury automakers, the world’s top airlines, major banks and more.

Bridget McCarney, managing director of New Media Publishing says of the wins, ‘The Pearls our FNB and Woolworths teams received recognise the creative and aesthetic skill we pour into our products.’

‘At New Media Publishing, we have more than a decade’s experience in crafting strong, compelling content for brands that we’ve leveraged in the digital space. Receiving recognition in the “Best launch or Relaunch” category reinforces our belief that whether it’s through a print publication or a digital platform, at its core, the work of connecting brands with people is all the same.’

About New Media Publishing
New Media Publishing is South Africa’s leading multi-platform content marketing agency with 16 years’ experience in creating crafted, strategically aligned communications for blue-chip brands. The agency’s overarching focus is on adding more value to a broad range of clients with different needs and purposes through high-quality content.

About Siyasiza
Siyasiza is an internal communications magazine we produce for First National Bank that presents informative, engaging content in a modern and inviting way. Its mix of business and lifestyle information is a powerful tool for the company to communicate with its staff and strengthen corporate culture and values. This accessible magazine, presented both in print and as an app, is an excellent extension of FNB’s innovative spirit.

About Woolworths TASTE magazine
TASTE is a multi-platform brand – at the heart of which is an award-winning magazine with an annual frequency of 11 issues – that we produce for South African retailer, Woolworths.

TASTE is innovative in design and content. From the product-driven ‘basket the cover’ concept to the ‘Flavour of the Month’ feature, TASTE presents delicious recipes in a beautiful yet accessible way. For the past decade, we’ve partnered with Woolworths to build brand loyalty by educating customers about quality food and sustainable business practices, and introducing them to food personalities and trends to help them cook with confidence.

We aim to remain relevant yet innovative, and our integrated print and digital team is always ready to come up with something new and exciting. Our readers’ habits reflect our success, with 76% of 28 525 readers (April to June 2014) keeping their magazines for reference purposes. Our website had 69 160 unique browsers worldwide in September 2014 and we connect weekly with 24 106 subscribers through our digital newsletter.

This multi-platform approach ensures TASTE is a hard-working marketing tool for Woolworths.