With three gold awards, New Media Publishing emerged victorious at the New Generation Social Media and Digital Awards held in Johannesburg this week.
The New Generation Social Media and Digital Awards showcase the very best companies, brands and individuals in South Africa that currently engage in social and digital media marketing.
Trumping some of the biggest names in digital marketing, New Media Publishing took gold awards in the Best Intranet, Best Web Magazine, and Most Innovative app categories.
The Most Innovative app category, which the Vodacom Rugby Stats App took gold, in recognises apps that offer extensive functionality and enable efficient use of various web applications, recognising outstanding and pioneering innovation in the field of app development. The Best Web Magazine, which DSTV’s MyMag took gold in, recognises an integrated strategy that manages to secure a permanent place in a competitive media landscape. Lastly, the Intranet category, which DSTV’s MagicTalk took gold in, looks at a perfectly manageable user interface, high speed, and optimised internal information flows and organisational processes.
Though primarily known as a traditional custom publishing house, New Media Publishing has leveraged its expertise in publishing into the digital realm. According to Kerry Littlewood, Head of Digital at New Media Publishing, whether it’s through a print publication or a digital platform, at its core, the work of connecting brands with people is all the same.
‘It’s all about creating rich and compelling content that resonates with consumers. Platform, at the end of the day, is a secondary concern. With 16years in the industry New Media Publishing is already an expert at crafting content. But as is shown in with these awards we have invested greatly in building our expertise in digital development.’
‘In a world where digital and print – when done right – are equally vibrant and effective communication tools, we need to be platform agnostic when it comes to what we produce for clients. These awards are a much deserved validation of the work the digital team has been doing at New Media Publishing,’ Littlewood says.
Managing Director of New Media Publishing Bridget McCarney, says, ‘While industry accolades are certainly satisfying, what is truly gratifying to us is to see how these digital products have resonated with end users, and achieved the goals our clients wanted of them. For us – the value we add to our readers and clients – is the true award.’
About New Media Publishing
New Media Publishing is South Africa’s leading multi-platform content marketing agency with 16 years’ experience in creating crafted, strategically aligned communications for blue-chip brands. The agency’s overarching focus is on adding more value to a broad range of clients with different needs and purposes through high-quality content.
About Vodacom Rugby Stats App
The Vodacom Super Rugby Stats app – available for free for iPhones, iPads, and Android devices – was developed by New Media Publishing. The app extends the game beyond the 80 minute play period, giving people the kind of information they’ve always wanted to truly be able to analyse the game. Using data from Opta, the world's leading sports data company, the Vodacom Super Rugby Player Stats app reflects action within seconds of it happening on the field. Proving its popularity with users, within two weeks of being launched, the app became the #1 most downloaded app in the South African iTunes store.
In an ever more digital first world, MyMag – the digital version of the printed, monthly DStv magazine – is a conversion strategy conceived to migrate the current traditional print audience to digital. MyMag was specifically designed to be similar to the printed magazine to allow the target market, a traditional print audience who are hesitant to move into the digital space, to gradually become familiar and comfortable with digital tools and products.
Subscribers download DStv MyMag to their desktop, and can access featured content and schedules, receiving all the information that's in the magazine in a digital format.
Magic Talk is an innovative internal communications app developed exclusively for M-Net employees. The interactive tool, which sits on staffers' desktops, is updated daily with company news, events galleries, programming highlights, how-to guides, and more.