Ackermans Club magazine’s magically augmented reality

Company News | Ackermans

March 2014’s issue - themed “Kids get more of the good stuff” – used augmented reality to link print and digital seamlessly. 

When a mobile device activated the AR element, the beautiful, but static, cover shot turned into moving images of the kids in action. The client was delighted by the additional opportunity to bring the concepts of ‘lifestyle companion’ and ‘affordable value’ to life. 

Watch the ‘how-to’ video to see it in action.