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Mercedes-Benz

For a legendary brand facing new challenges, we needed to come up with an innovative content strategy geared for future target markets, while respecting the current audience and the Mercedes-Benz legacy.

Beyond the print magazine for owners – a stylish glossy showcasing a luxury lifestyle to match their cars – it was time to get a bit racier.

Thats why we launched mblife.co.zaa digital portal to the world of modern luxury. Its a site for heard-it-first music, up-and-coming art, adventure and social influencers thats ahead of the curve – our 'man vs machine' video, Silver Slipstreams, garnered over 325 000 views. We also created a graphic novel whose story weaves in the entire Mercedes-Benz model range – leaving the traditional car brochure in the dust.

And that’s just the engine warm-up …

Channels:
Communications strategy | Magazines | Website | Social media | Video | eNewsletters